LinkedIn Success for Technology Brands: Proven Tips and Techniques
LinkedIn Success for Technology Brands: Proven Tips and Techniques
October 25, 2023, 7 min read
Table of Contents
In the modern business world, success is essential. LinkedIn’s approximately 740 million users make it the world’s largest online community for professional networking and development. If used properly, it can open doors to extraordinary possibilities and professional growth. In this all-inclusive manual, we’ll go into a wide range of tactics that will help you make the most of LinkedIn for technology brands and achieve your success goals with proven tips and techniques.
1. Incorporate Multimedia
Pictures can be more interesting than words alone. Native video uploads are now a viable option on LinkedIn. See what works best for your goals and provide readers a sense of what they’ll be viewing before they click through by experimenting with different video lengths.
Make your LinkedIn profile stand out by including engaging, original photos in all of your status updates. Use your own organization’s photographs, search the internet for “non-stocky” images to make sure they show a wide spectrum of people, or use a graphic design tool like Canva or Pixlr to create your images.
To maintain visual interest, update the cover art every six months with a new, eye-catching image.
Think of the cover art as a visual logo for your business. You can use it to promote the various teams of your firm, announce upcoming events, and roll out seasonal promotions.
You have a very short window of time to pique a follower’s interest and encourage them to click on your update. Don’t be bashful; in as few words as possible, state the importance of your topic to the reader. Please limit your response to 150 characters at most.
Put them to work spicing up the enhancement. Include a query, draw attention to a specific part of the content you’re linking to, or even start a debate in the anchor text. Focus on the other person: Asking your audience a question like “Tech marketers, do you think VR is going to be a thing?” is a great way to get them thinking and talking.
3. Add Links to Track
Your LinkedIn profile is a marketing tool in its own right. The built-in analytics tools will allow you to monitor the reach and interaction of your postings. However, there’s more you can do than merely analyze how people are reacting to your LinkedIn posts.
The links you use should have some sort of tracking code appended to them. That way, you can pinpoint how much of your update-related traffic originated from each tweak. Your LinkedIn profile may bring in many new customers.
4. Occasionally Avoid Hyperlinks
Including links in status updates is a must for any marketer. However, you can also get a great response from sending the occasional message without a link. Avoid overuse; messages without embedded links tend to stand out more. Inspiring or thought-provoking posts get read and commented on even when they don’t have a link.
There should be a dedicated Showcase Page for any product line, division, or other firm project that serves a specific and valuable niche market.
With this method, your audience may choose which aspects of your company they want to follow.
You can target a select audience with each feed update by creating a Showcase Page. You can easily monitor and grow your unique audiences by using the same post options and metrics on your Showcase Page that you use on your LinkedIn page.
The LinkedIn Collective, a new Showcase Page, was created to help marketers keep up with the ever-changing landscape of business-to-business (B2B) marketing.
Using the Content Suggestions feature, you may get a sense of the topics that are currently interesting to your readers. Recommendations are generated by the program when the user enters information such as their location, industry, occupation, and duration of service.
The Content Suggestions tool is useful for generating ideas for what to post and where to post it. As you read through the suggestions, jot down any questions you have that would help further the dialogue on a particular topic.
7. Use Hashtags to Categorise your Posts
It is the simplicity with which anyone’s post may be discovered and disseminated that gives social media its power. Hashtags not only aid in discovery but also provide readers with a hint as to the general topic of your post.
Using trending hashtags is a fantastic strategy for expanding your reach through your existing connections. Hashtags should be used in themed content campaigns so that readers can locate all the related material you’ve created.
Hashtags are a great way to help your followers find everything you’ve written about a specific topic in a themed content campaign.
8. Respond to Feedback
Explanation is greatly improved when the audience is encouraged to participate through questions. To earn your clients’ confidence and loyalty, you must take their feedback seriously and implement it in your business.
One of the best ways to attract new followers and prove to site visitors that your Page is more than just an abandoned bulletin board is to actively participate in the conversation that develops there. Not all ideas may be taken into consideration. If so, try to be the first to reply when you have something to say that will help the original poster or anyone who reads the thread in the future. Having the ability to entertain others is also important.
It used to be the case that administrators could only reply to posts on the LinkedIn Page itself.
9. Involve The Other Departments of the Company
Successful LinkedIn pages often attribute their achievements to teamwork. The team consists of more than just the marketing department. Executives, specialists in their fields, and employees from different divisions can all contribute to the content’s development and dissemination.
Repost your team’s most engaging @mentions and LinkedIn updates frequently to keep their attention. Send out a message to any employees who engage in sharing your most important content. Recognize the efforts of individual team members and their accomplishments by posting about them on your Page. Last but not least, utilize the “My Company” feature to promote employee engagement via a secure internal network.
10. Start a Newsletter to Boost your Brand Awareness and Your Page’s Visibility
Newsletters are a growing trend in marketing since they assist companies in maintaining their brand’s prominence and credibility. You can create a newsletter by selecting the “Create a Newsletter” button after publishing an article. You can choose just about anything about the song, including the name, description, logo, and tempo. If you have subscribers, they will be notified when your first newsletter goes out as an article in your Page feed.
Covering topics that are important to your brand community in your newsletter will help you attract and engage a qualified audience with your content continuously. Reviewing data to see which topics are most popular with subscribers can inform your approach for future issues of the Newsletter and your LinkedIn content strategy in general.
11. Promote the Top-Notch Content on Your Page
Promoting a post on your LinkedIn Page makes it more visible to people who aren’t already following you. Blogs showcasing thought leadership, customer spotlights, and the introduction of new products or events are common topics for corporate promotion.
Boosting a post that is already popular with your Page’s audience is a simple way to increase its visibility and engagement. You may use LinkedIn’s targeting options to disseminate your content to a broader, similarly demographic audience, and you can be confident that it will capture the interest of your community.
According to the findings of the survey, top-performing companies can enlighten, inspire, and engage their consumers because they are aware of who they are targeting, where to find them, and how to generate content that will interest them. In addition, they are aware of the enormous potential offered by the utilization of sponsored updates.
Following are three examples of best practices of LinkedIn’s top 50 most influential brands:
100% of employees consistently posted updates on the company’s LinkedIn page, with the highest-scoring businesses averaging between 14 and 46 new entries each week.
100% of the top fifty technology companies in the world require their staff members to regularly share and post content on their networks.
100% of their budget was allocated to LinkedIn-sponsored updates to maintain a constant presence in the LinkedIn feeds of their target demographic.
The figures presented above demonstrate that successful technology brands combine reach, frequency, and engagement in their marketing strategies to connect with their clientele and patrons. They guarantee that they will remain at the forefront of the thoughts of their target consumers by taking a consistent and hands-on approach to the delivery of the content.
Building your technology brand and success is an ongoing process of unlocking the power of LinkedIn is an on-going activity. You will be able to maximize the networking potential of LinkedIn, improve your professional brand, and open up astonishing doors leading to prospects for career advancement if you adopt the top tips and tricks in this comprehensive guide. Keep in mind that LinkedIn is not only a platform for searching for jobs, but also a dynamic area where professionals can interact with one another, learn from one another, and develop. Start using LinkedIn to its full potential right now, and you’ll be well on your way to becoming a successful technology brand.