AU10TIX Methods for Detecting Deepfakes and Preventing Fraud

A few years ago, all businesses had to worry about when it came to fraud were forged checks, forged IDs, and stolen credit cards. Not anymore.

Today, fraud has taken on a new face. Artificial intelligence, a tool meant to improve how we work and live, has also become a powerful weapon in the wrong hands. Fraudsters now use it to carry out crimes that were impossible just a few years ago.

Take deepfakes, for example. They‘re so realistic that it’s almost impossible for the human eye to differentiate between what’s fake and what’s real. And criminals are taking advantage of it, creating authentic-looking IDs that they use to steal people’s information and impersonate others.

Just in 2024, we all saw how fraudsters tricked a finance worker into sending them $25 million using deepfake technology by pretending to be top executives of his company. That’s exactly what the fraud landscape is like right now.

Thankfully, companies like AU10TIX, a global leader in identity verification, are stepping up to the plate to combat these menaces.

We’ll discuss the methods they use in this piece.

How AU10TIX Is Fighting Back with Next-Gen Technology

AU10TIX is a global leader in ID verification and risk management. Founded in 2002, the AU10TIX company designed its Next-Gen Identity Verification Platform to stay one step ahead of fraudsters.

This platform combines artificial intelligence and machine learning to deliver faster verification and stronger fraud detection in real time.

Here’s a closer look at how it works.

NIST-Rated Biometric Verification

For many of us, unlocking a device is as simple as entering a password or PIN code. But for businesses that deal with millions of dollars and thousands of users, that’s not good enough. Anyone can hack a password these days. And even the facial recognition feature which we think is so advanced, can be manipulated.

AU10TIX uses advanced biometrics verification that goes way deeper than that. This system uses selfie matching and facial recognition powered by a NIST-rated algorithm to verify the person behind the account is real and matches the identity on file. This puts it among the best in the world.

Mind you, it’s not just about fingerprints or selfies. After all, AI can generate photos that look like real people. It’s about the deeper search that spots synthetic IDs and prevents fraud before it reaches your business.

With synthetic ID fraud now accounting for over 29% of all identity fraud, this is a big win for fraud prevention.

Real-Time Liveness and Deepfake Detection

One of AU10TIX’s key weapons against fraud is real-time liveness and deepfake detection.

You already know how easily deepfakes can be used to carry out fraud. But what you may not know is that this threat can cost U.S. businesses up to $40 billion by 2027, according to data from Deloitte.

Now, ask yourself, “If a scammer uses a deepfake face that looks like a real user in your database to trick your system, can you catch it?” Probably not.

But AU10TIX’s real-time liveness and deepfake detection can.

With this system, it’s not just about seeing a person or an image on screen; it’s about looking at how the person moves, blinks, and interacts with the device in real-time.

AU10TIX’s Next-Gen Identity Verification Platform is trained to spot these ‘micro signals’, and can tell immediately if what’s on screen is AI-generated or not. Even the ones created with highly sophisticated tools like Generative Adversarial Networks (GANs) are not left out.

Reusable Digital ID for Secure Identity Verification

Customers hate it when they have to perform the same verification exercises anytime they come to your site. But don’t do it, and you open up your business to the risk of fraud.

The AU10TIX platform solves this with its reusable digital ID system. Once a user has verified and validated their identity on your platform, they don’t need to do it again. No resubmitting documents all over again for different services or transactions.

This “verify once, reuse where supported” model makes a lot of sense for businesses that offer subscription-based services or apps that are not used regularly.

And the payoff cannot be denied, too. We’re talking about less hassle for users and improved customer experience without sacrificing security.

Consortium Validation Using Shared Fraud Intelligence to Stop Repeaters

One of the smartest approaches AU10TIX takes to fighting fraud is something called Consortium Validation. This involves collaborating with over 60 companies in different parts of the world to share intelligence and work together to prevent repeat offenses.

Why is this significant? Because it’s been discovered that fraud is often not done in isolation.

If a criminal manages to slip past one company’s defences using a deepfake ID, there’s a very big chance that they’ll try that same format elsewhere, eventually going on to attack hundreds of companies.

Most times, they don’t even actually attack a business. They simply use a deepfake to test the detection system of one business. Once a weak point has been identified, they change things a bit and use the tool to carry out coordinated mass fraud.

AU10TIX’s consortium validation shuts this down effectively.

AI-Powered Visual, Digital, and Data-Based Fraud Checks

Finally, and definitely, the backbone of the entire deepfakes detection and fraud prevention is AU10TIX’s AI-powered visual, digital, and data-based checks.

Simply put, AU10TIX’s Next-Gen Identity Verification Platform throws a whole suite of automated AI checks at every ID verification event.

This includes:

• visual checks on uploaded documents
• data cross-validation against trusted sources
• anomaly detection using machine learning

The result? Lightning-fast, automated decisions.

Take digital document forgery, for example. Records show that it increased by a massive 244% in 2024. AU10TIX’s AI can check any document uploaded to your system to find out if it’s real or fake. And in a very short time, you get the result to decide whether to continue with the customer onboarding or not. It’s that fast, simple, yet effective.

Building Trust in a Risky Digital World

The world of fraud is changing, and AI and deepfakes are a big part of this change. AU10TIX is responding to these threats, and the methods we’ve highlighted in this article show how seriously they’re taking the challenge.

If you run a business where ID verification is a key part of your operation, the question isn’t whether you can afford fraud prevention; it’s whether you can afford not to have it.

Thankfully, AU10TIX has made it accessible to businesses like yours via its Next-Gen Identity Verification Platform. Now you have no excuse not to protect your business and your customers.