2026 Global Digital Trust Insights By PwC

2026 Global Digital Trust Insights is PwC’s definitive C-suite playbook for navigating cybersecurity in a world that no longer plays by old rules. Based on insights from 3,887 business and technology leaders across 72 countries, this report breaks down how geopolitics, AI acceleration, quantum threats, and talent shortages are reshaping cyber risk at the highest levels of leadership.

This isn’t a technical manual, it’s a strategy-first guide built for executives, CISOs, board members, and senior decision-makers who need clarity in an era of uncertainty. The report reveals where organizations are overconfident, where they’re underprepared, and why many are still stuck in reactive security models that quietly drain budgets and amplify risk.

Beyond diagnosis, the C-suite playbook translates these findings into practical, future-ready actions. It covers proactive vs reactive investment strategies, AI-driven cyber defense, managed security services, cyber resilience fundamentals, and how leadership teams can move from fragile compliance to real-world resilience.

If cybersecurity feels like it’s entering uncharted waters, that’s because it is. This report helps leaders stop reacting to waves and start steering the ship.