Architecting Success: The Art of Soft Skills in Technical Sales

This isn’t your average sales manual. It is not just one guy telling you his strategies and conveying his knowledge. Architecting Success fuses deep research with interviews to spotlight the underrated MVP of tech sales: soft skills. Each aspect of the book is there to equip you better and to make you understand it better. Whether you’re closing multimillion-dollar deals or just starting out, this book helps you turn every interaction into an opportunity.

Think of it as your personal sales ‘symphony’, in our author’s words’, where research sets the rhythm, interviews add harmony, and you conduct the performance. Master the art of connection, and watch your conversion rates sing.